HomeMy WebLinkAbout2011-08-03 PACKET 3.To: Council /Planning /EDA
From: Ryan R. Schroeder, City Administrator
Date: July 27, 2011
Subject: Draft EDA Work Plan
There are two "work plan" items on this agenda. The latter is provided to request some
prioritization with input on specific items. This first one is to set the table for this joint meeting
in a general fashion. While the EDA will comprise their work plan independently the draft
document responds directly to the Council Vision along with Commercial goals and objectives.
In order to appropriate engage this joint meeting we felt it important to first understand the
direction that Council desires to take this organization.
The document organization initially states the Council vision for this community. While there is
periodic tweaking in sentence structure a very similar vision to that which is stated here has
been in place since 2005. Please take an opportunity to review this vision.
Following from the vision statement the Council has created goals in the areas of governance,
fiscal stability, commercial and industrial development, transportation and transit, housing
development, and public facilities. This work plan iterates the single goal regarding
commercial and industrial development (the Housing goal is provided at the back of the
document for context). That goal statement is followed by five objectives set for staff attention
over the 2011/12 timeframe. Within this document staff has created tasks with status updates
for each of the five objectives. It is important that the EDA and Planning Commission are
familiar with the C/I goal and the subordinate objectives. This should help inform the
discussion for the remainder of the agenda topics.
Action:
Ensure familiarity with Council Vision, C/I goal and C/I objectives
Economic Development Authority
Work Plan and Goals
August, 2011 DRAFT
City Council Vision for Cottage Grove:
• An accessible community with an appreciation for our environment, trees
hills, ravines, landscapes and river, including quality park, green and open
space areas
• A good place to raise a family and grow a business with well maintained
neighborhoods and private properties
• A fiscally responsible, engaged government with well maintained
infrastructure, access to quality inter- and intra- community transportation and
transit, and safe residential and commercial neighborhoods and public spaces
City Council Development Goal (C /1):
*Place emphasis on quality retail, restaurant, and industrial recruitment and
retention. Development enhancements within all commercial districts include the use of
development controls, architectural standards and high quality site features
Objectives: The City Council has adopted five C/I objectives in achieving the
primary goal. Each of these objectives is noted below (1 -5) followed by Targets and
Tasks provided or performed by staff in accomplishment of the objective. Some tasks
would be considered complete with compliance or monitoring the only requirement.
Others are ongoing or in process. The remaining is either in an interim step or requires
input from Council in order to complete the task.
1. Continue to increase quality of commercial structures and
neighborhoods
Targets and Tasks:
a. Increase Commercial Quality
1. Gateway Development Standards (adopted)
2. East Ravine Master Plan (adopted)
3. Langdon Master Plan (adopted)
4. West Point Douglas Plan
5. Auto Performance Standards
b. Increase Neighborhood Quality
1. East Ravine Master Plan (adopted)
2. Code Enforcement (on- going)
3. Revision of Subdivision Development Standards
2. Prospect for specific end users by category, including restaurants,
biq /junior box and specialty retailers, and service and entertainment
venues as identified in the 2009 commercial market study. Provide a
list of specific measures taken and specific contacts made to both
commercial and Industrial prospects. Concentrate industrial
prospecting on high job industries. Include results within annual
performance measures
Targets and Tasks:
a. Prospect for Business Park
1. Update Growth Partners Marketing / Branding
2. Relational Marketing
3. Cost Segregation program
4. Incubator Program consideration
5. DEED /Third Party grants & loans
6. Web data
b. Prospect for Commercial
1. Home Depot Redevelopment (in process)
2. Cottage View Redevelopment (in process)
c. General Marketing
1. Prospecting Events
a. ICSC
b. MD &M
c. Life Science Alley
d. Other
2. Print Media
3. Website
4. Press Releases /events
5. Analytics
6. Identification of Targets
7. QR Codes
8. Business Recognition programming
a. Ribbon Cutting / Ground Breaking
b. Years in Business Awards
c. Growth Partners Awards
d. Coordinate with Chamber Programming /Events
9. Developer Tech Review opportunities
3. Provide for continued development of the industrial park,
redevelopment of the Gateway District and planning for the Cottage
View and infill sites including the Rodeo and Majestic redevelopment
opportunities. Include a business community feedback mechanism to
include prospects not attracted to a local development site. Improve
reporting to EDA and Council
Targets and Tasks:
a. Reporting to EDA/Council
1. Development Update (monthly)
2. Tech Review Committee
1 Community Development Newsletter (monthly)
4. Various Matters
5. All Commission meetings
6. Goals / Strategic Planning workshops
7. Annual Report /EDA Annual Report
b. Business Feedback Mechanism
1. Survey
c. Infill
1. Website marketing (on- going)
2. RFP City sites
3. Package Future sites (i.e. Langdon)
4. Update business attraction /retention marketing plan and strategy
Targets and Tasks:
a. Business Retention
1. Site Visits
2. C/I Neighborhood Meetings
3. Recognition of Milestones
b. Business Attraction and Recruitment
1. Marketing
a. Post Card campaign
b, www.growthiDartnerscq.com
c. EDA Golf Outing
d. Relationship Building
2. Social Media
3. Targeted Industries and Sectors
a. Business Park Land Transactions
b. Commercial Redevelopment
c. Focused retail end user targets
4. Cost Segregation value added service
5. Land Banking
6. TI /Trust Fund Investments
7. DEED Grant Funding
c. Business Start -Up
1. Incubator
2. Micro - lending
a. Bank Community Investment Leveraging
5. Provide for enhanced Chamber EDA and Council business outreach
coordination
Targets and Tasks:
a. Increase Coordination
1. Government Affairs and Development Committee
2. EDA Chamber Board Liaison
3. Chamber Board membership
4. Event Coordination
a. Ribbon cuttings /ground breakings
b. Annual 3M Chamber Business Breakfast
c. Annual Business Showcase
d. Strawberry Festival
e. Holiday Train
f. Misc. (involvement with various events thru the year)
Housing
The EDA does not have specific responsibilities in the area of housing.
However, from time to time the EDA may be requested to perform a role in the
housing area in situations such as mixed use projects (i.e. Norris
Square /Marketplace). The EDA needs to also monitor housing activity as it
relates to its responsibilities with business attraction and should be aware of
community standards in housing as well as C/I projects as established by the
City Council.
The 2011/12 Housing Goal and major objectives as established by Council is as
follows:
City Council Housing Goal:
® Ensure that implementation of the master plan for the East Ravine District
includes only high quality, high design and amenity development stressing the
natural environment complemented by the built environment. Emphasis is
placed on diversity of housing styles targeting the second and third tier move -
up buyer along with empty- nester housing. All future housing developments
should strive to reflect the community vision established through the East
Ravine planning process. Encourage the maintenance of current housing
stock through increased code enforcement efforts
Objectives
1. Ensure that all rental- housing units are identified and monitored for code
compliance
2. Aggressively monitor foreclosed properties
3. Provide for additional Empty Nester housing such as the Auburn Woods
development. Consider density bonuses to provide for this housing type.
4. Provide for targeted high -end development in the East Ravine and West Draw
portions of the Community — with density flexibility.
5. Provide opportunities for high- density townhomes, apartments, affordable
rentals and condo projects along with a non - senior assisted living project.
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