HomeMy WebLinkAbout2011-09-13 PACKET 08.FROM: Danette Parr, Economic Development Director
DATE: September 7, 2011
RE: Work Plan Priority Setting
As the EDA likely recalls, at the August 9 EDA meeting the City Council Development Goal (C /1)
was discussed, as well as the first of five City Council Objectives (listed below):
City Council Development Goal (C /1):
"Place emphasis on quality retail, restaurant, and industrial recruitment and retention.
Development enhancements within all commercial districts include the use of development
controls, architectural standards and high quality site features
Objectives: The City Council has adopted five C/I objectives in achieving the primary
goal. Each of these objectives is noted below (1 -5) followed by Targets and Tasks provided or
performed by staff in accomplishment of the objective. Some tasks would be considered
complete with compliance or monitoring the only requirement. Others are ongoing or in
process. The remaining is either in an interim step or requires input from Council in order to
complete the task.
1. Continue to increase quality of commercial structures and neighborhoods
At the August 9th meeting, the EDA determined that due to the volume of time the discussion
would likely take in relation to this important matter, the four remaining objectives should be
broken up and brought to the EDA individually, over the next few meetings. For that reason, in
continuation of the remaining Objectives, Staff would like to review the following Objective (2) and
receive feedback from the EDA:
Prospect for specific end users by category, including restaurants, big /junior
box and specialty retailers and service and entertainment venues as
identified in the 2009 commercial market study. Provide a list of specific
measures taken and specific contacts made to both commercial and Industrial
prospects. Concentrate industrial prospecting on high job industries. Include
results within annual performance measures
Targets and Tasks:
a. Prospect for Business Park
1. Update Growth Partners Marketing / Branding
2. Relational Marketing
3. Cost Segregation program
4. Incubator Program consideration
5. DEED /Third Party grants & loans
6. Web data
b. Prospect for Commercial
1. Home Depot Redevelopment (in process)
2. Cottage View Redevelopment (in process)
c. General Marketing
1. Prospecting Events
a. ICSC
b. MD &M
c. Life Science Alley
d. Other
2. Print Media
3. Website
4. Press Releases /events
5. Analytics
6. Identification of Targets
7. QR Codes
8. Business Recognition programming
a. Ribbon Cutting / Ground Breaking
b. Years in Business Awards
c. Growth Partners Awards
d. Coordinate with Chamber Programming /Events
9. Developer Tech Review opportunities