HomeMy WebLinkAbout2011-12-13 PACKET 06.
Marketing Matrix - 2011
Marketing VenueCostDetails
GENERAL:
Annual Report - Cottage Grove$12,275 $9,955 +$2,320 Staff Time
Annual Report - EDA$1,160 Staff Time
Internal CommunicationsFreee.g. 3rd Thurs. staff updates
Real Estate Meetings
Retail Meetings
Retention visits and Business Park Luncheons
Word of mouth (Handling of devp't projects)Free
CONVENTIONS/CONFERENCES:
ICSC Convention$990/person + travel + lodging
MD&M Minneapolis Convention$399/person for 1 day
$599/person for 2 days
$699/person for 3 days
Life Science Alley Convention & Expo$70-$375/person, various levels
of participation
MN Real Estate Journal - Conferences & Summits $79/person for each event Attendance of events, as applicable. 20
events available in 2012;
GOLF TOURNAMENT:$10,100 $8,500 + $1,600 staff time. Revenue
approx. $9,500
Chamber golf tourney attendance
Chamber board and committee participaiton
PROFESSIONAL MEMBERSHIPS:
NAIOP$425/person
EDAM$225 - 1 person
$365 - 2 people
$510 - 3 people
Int'l Economic Dev. Council$345 - 1 person
$490 - 2 people
MULTI-MEDIA:
Around Town (channel 6)$3,900 60 times/wk for 3 wks
Ad in NAIOP monthly E-Newsletter$125 1"x2" ad (10% discount for consecutive
ads)
Ad on NAIOP website$350 3 month ad duration; 1"x2" ad size
Awards of Excellence Sponsorship - NAIOP$1,000 Logo on event materials, table exhibit
opportunity;
Recognition: By event speaker, in award
winners promotional piece handed out
after the event, in insert in special
section of the MN Real Estate Journal,
andin TC Business Monthly issue.
Cable Programming:
Comcast/X-finity$2,500/month ($30,000 for 12 Can cancel at any time. 268
months)commercials per mo. + 38,461
CGI Video TourbookFree, but businesses pay to
attach their ad
KARE 11$3,000.00 30 second prime-time ad or 5 min. spot
on daytime show. For promotion of
specific events.
Metro MSPFree
Press Releases & Cable VideosStaff time and Cable staff
Shop local campaignTBD$ for staff to support events, printing,
etc
SEH Ad Design $4,000
SEH Ad Placement$1,400/weekly issueCost varies by publication
SEH Banner Stands$11,045 2 main panels & 4 customized panels
SEH e-campaign*$4,280Includes design & SIC code email list
access. *$1,480 of the cost may be
unneccesary due to internal capabilities.
SEH Linked-In Campaign$1,000
SEH Table Top Display$6,231 Includes 2 main panels, & 4 customized
panels
Social Networking - FB, LinkedIn, TwitterStaff time
Today in America TV$19,000
Shop QA/Web QA$6,660 Contract ends 3/1/2012 (needs 60 day
notice if not renewing)
PRINT MEDIA:
Brochures (SEH)$8,900 4 variations, 4,000 quantity
Pocket Folder(SEH)$4,835 1,000 quantity
Project Template Inserts (SEH)$1,600 To be printed in-house
Post Cards (SEH)$3,495 1,000 quantity
Ad in Enterprise MNPricing Info requested
12/7/2011
Ad in Heartland Real Estate Business$2,735 1/4 pg 4 color ad (1 time)
Ad in Minneapolis/St. Paul Business Journal$3,380 1/4 pg color ad (1 time)
Ad in Minnesota Real Estate Journal $1,570 1/4 pg color ad (1 time)