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HomeMy WebLinkAbout2013-01-09 PACKET 05.6.City of Cottage Grove Environmental Displays Overview The following document covers: • Goals of the Environmental Displays • Participation /Recognition of Organizations • Three Main Banner Topic Elements • MPCA Alignment • Draft Creative Approach • Banner Hardware Options and Estimates Goals Development of an environmental display that achieves the following goals: • Conveys messages about recycling, water conservation, and benefits of rain gardens • Promotes a call to action • Promotes similar messages — factual and emotional -- to that of the Minnesota Pollution Control Agency public education program regarding preserving and protecting the environment and follows a similar creative approach • Transportable to use in various locations (also taking weight and size into consideration • Ability to use the displays indoors and outdoors. The outdoor use would need to consider wind and rain, and the ability for the material and hardware to withstand elements. • Ability to use banners on a tabletop as well as on the ground • Common design elements to allow the ability to use the banners independently as well as a group • Banners are produced in an environmentally friendly manner • Development of an accompanying tablecloth for an 8 -ft. table that complements the displays The audience includes people of all ages, and in particular, the citizens and businesses of Cottage Grove. Participation /Recognition of Organizations The design should include the logos of the following entities: • City of Cottage Grove logo • Washington County logo Are there other organizations to consider? Three Main Banner Topics Elements Water Conservation Below are messages to convey regarding Water Conservation. Are there others to consider? • Benefits of irrigating responsibly • Watering Right (existing City program) — no waste • Acquifiers are not recharging or being replenished and this should be a concern and the reason for call to action. (We would want to cite what will happen if they dry up; what is the timeframe based on current use; potential cost to secure water.) • Create awareness of DNR and MS4 requirements • Main Message: Replenish the earth Rain Gardens (Stormwater) • Create awareness of Washington County Conservation District • Create awareness of benefits of rain gardens • Create awareness of funding programs and designs available to install rain gardens • Main Message: Replenish the Earth Recycling • Showcase facts regarding waste, pollution coupled with the benefits • Awareness of individual opportunities to recycle Are there other messages that should be considered for each of the above topics? MPCA Alignment The MPCA educational materials are shown below. The design and messaging will be similar in nature or aligned to the displays below. Below is the website location of these materials: http:/ /www.pca.state.mn.us /index.php? option= com_k2 &view = item &id =2177 Banners Our banners are b toettall. 3 or 4feet wide, and freestanding. They are lighlweight and collapse into a portable canvas bag. Recycling in Mlnneecta reduces Recycle '. your grandchildren will Recycling means greenhouse gas emissians thankycu lobs in Min Recycle yourjunk mail and save 7 Help your school gees per year recycle Backyard composting Draft Creative Directions Below are draft creative directions to consider. Defining the direction is critical to developing actual copy, selecting images and developing the layout. The creative direction should grab attention, be familiar, create a call to action, and resonate with audiences. This can happen through a variety of creative directions, such as: • Being comical • Using common or familiar phases with a play on words • Using Fear or fear of unknown to create a call to action • Using facts and reality to create awareness and a call to action • Using an emotional approach to create a call to action • Focusing on the benefits to help encourage people to take action Gaining the input from the Commission will help direct which creative direction to pursue. Note: The creative direction is very preliminary to just give an idea of the approach to the creative. Developing the copy, selecting images, and preparing the layout will occur once a preferred creative direction is selected. See next pages. Banner Hardware Options and Estimates Included below is a summary of the banner hardware options and estimates. Retractable Banner Options Option 1 Expand MediaScreen 2 Outdoor (2 sides) 33.5" x 79" See attached product specifications of banner system Option 2 Four Season Trek Retractor (1 side) 31.5" x 77.25" See attached product specifications of banner system Option 3 Four Season Trek Retractor (2 sides) 33.25" x 77.25" See attached product specifications of banner system Estimates Estimates for the hardware and production of the banners were received from four local companies. Based on similar specifications, below are the estimates. Option 1 Expand MediaScreen 2 Outdoor (2 sides) 33.5" x 79" DigiGraphics $848.50 /each x 3 = $2,5455.50 Includes nylon carrying case and lifetime warranty Replacement graphic $115-$152 Hard shipping case with wheels (holds one stand) $260 /each Snow and soil stakes $23.25/set Banner material: 11mil Poly fabric FASTSIGNS $1,200 /each x 3 = $3,600 Includes nylon carrying case and lifetime warranty Replacement graphic $245 /each Hard shipping case with wheels (holds one stand) $166 Hard shipping case with wheels (holds two stands) $340 Option 2 Four Season Trek Retractor (1 side) 31.5" x 77.25" BIG INK $645 /each x 3 = $1,935 Includes nylon carrying case 0 Replacement graphics $95 DigiGraphics $270 /each x 3 = $810 Includes carry case Replacement graphic $125 Banner material: 11mil Poly fabric Rapit Printing $279.99/each x 3 = 839.97 plus set -up fees ($130) = $969.97 Includes two nylon carrying cases Replacement graphics $200 Banner material: 13 oz. scrim vinyl Option 3 Four Season Trek Retractor (2 sides) 33.25" x 77.25" BIG INK $729 /each system x 3 = $1,935 Includes nylon carrying case and lifetime warranty Replacement graphics $179 /both sides DigiGraphics $602 /each system x 3 = $1,806 Includes carry case Replacement graphic(s) $123-$157 Banner material: 11mil Poly fabric Rapit Printing $574.99/each x 3 = $1,724.97 plus set -up fees ($130) = $1,854.97 Includes two nylon carrying cases Replacement graphics $145 /per side Banner material: 13 oz. scrim vinyl SEH is familiar with the work of DigiGraphics and FASTSIGNS. Of the estimates received, DigiGraphics provides the most competitive estimates for the hardware and banner stands which meet the overall goals such as quality and durability for outdoor use. The world's first, outdoor, portable, retractable display CET2i G expand media.com Expand MediaScreen 2 Outdoor BEN pS IN THE W�Np WNpTSYOUR ���s oo�� SPEED? k 0 J NO W�INNIIMII At the Left: I he weighted, support feet mount easily to the base, providing stability on flat surfaces such as snow, grass, sand, pavement and concrete. At the Right: Optional stakes are available for additional stabilization on soft surfaces such as snow and grass. The Expand MediaScreen 2 Outdoor is a very functional outdoor product with attractive design. This is the first fully portable double -sided retractable display that can be used outdoors. The product is easy to carry and it only takes a minute to set up. The Expand MediaScreen 2 Outdoor endures wind, rain and snow,and is of very high quality to resist corrosion, UV- radiation and wear and tear by weather and wind. The Expand MediaScreen 2 Outdoor can be used on most surfaces,such as snow,sand,grass �H,�rsrv�� X PEEa.7i and asphalt and is an effective means to get close to your target audience— everywhere and in all environments. The extra - strong, clamping profile holds most materials and attaches to the top of the pole and does not allow the pole to protrude above the image. The spring - loaded pole is designed to flex in the wind. Thanks to the extended stabilization feet and the spring - loaded pole, the graphic is allowed to flex while the base remains stable. With a 22 MPH wind,the graphicwill flex to approximately a 60 degree angle. ALL WEATHER DISPLAY Width: 33716" (85 cm). Height: 70' /a (180 cm). Our patented pending design allows your message to be visible in the Expand MediaScreen 2 Outdoor even with wind gusts up to 22 MPH (10 Met, - , ,econd). (At hicher wlnc speecs, I - i I I gill flex moI eancsprirgbackonc- I - i1 >i 1 1 -,., Expand MediaScreen 2 Outdoor Product Specifications Viewable Graphic Size: 33.25" w x 7725" In Color: Silver w /Black ends Footprint Dimensions: 35" W x 34" d Graphic Template Available Product Parts 5 1 -Base 1 4 2 - Banner Rail (x2) 2 3 - Shock Cord Pole 4 - Feet (x2) t 4a - Buckle 3 5 - Pin (x2) 40 0 *Do Not Pull Pins Until Directed Banner Install Step 1 Remove all of the product parts from the bag and place, along with the banner, on a clean flat surface. Remove both End Caps (A) from the Banner Rail (2) and snap the Banner Rail (2) open. Fully insert the top edge of the Banner into the groove of the Banner Rail (2) and snap it shut. Replace end caps. A III, IN Insert Banner Snap to Open /Close Step 3 Maintain tension on the banner while slowly removing the Pin (4). Allow the banner to gently roll into the canister. *Save the pin in the pin holder on the bottom of the Base (1) for future graphic changes.* Repeat steps 1 -3 to install a 2nd banner on the other side. w 7�7 Step 2 I � Lay the banner flat, printed side up. On the Base (1) remove the strip of protective paper to expose the adhesive. Press the bottom of the banner onto the adhesive, and to smooth out any bubbles or wrinkles. Step 4 Once the banner has been fully retracted into the Base, simply place the display in the carrying case until you are ready for display set -up. Instructions Continued On Back Side 4/12 Display Set -Up Step 1 Insert the notch on the center of each of the Feet (4) to the receptacles on the bottom of the Base (1). Step 2 Slide the inside of the Buckle (4a) into the groove on each side of the Base (1). Press the top of the Buckle (4) down to secure the Feet (4) into place. a� 44C l_ —'4- `7 ; Step 3 Connect the Shock Cord Pole (3) sections together and insert the spring end of the Shock Corded Pole (3) into the pole receptacle on the Base (1). Storage Place all product parts into Carry Cases and store in a cool dry location. Care To clean, wipe with damp cloth. Step 4 Stand facing the back of the Base and gently pull the Banner Rail (2) upwards. Connect the back of the Banner Rail (2) into the top of the Shock Cord Pole (3). Repeat step 4 to display a 2nd banner on the other side. r , �4 Warranty Information: All products are designed to provide the user with a cost - effective and durable product. Standard warranty is a 'one year parts and labor' warranty which warrants product against defects in material and workmanship. It does not cover damage due to accidents, abuse, or normal wear and tear. 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