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HomeMy WebLinkAbout2014-12-09 PACKET 04.C.01.City of Cottage Grove TO: Economic Development Authority Members FROM: Danette Parr, Economic Development Director DATE: December 3, 2014 RE: 2015 ICSC RECON Convention This purpose of this agenda item is for the EDA to discuss the merits of attending the International Council of Shopping Centers (ICSC) convention in 2015. The convention will take place in Las Vegas, Nevada from May 17–20th, 2015. Background As the EDA is aware, the ICSC convention is the largest global convention for the shopping center industry and provides networking, deal making, and educational opportunities related to retail real estate. The City of Cottage Grove has been participating in ICSC activities and attending the convention since 2009. In previous years, the number of meetings with retailers has varied from 12 to over 40. In 2014 there were over 34,000 attendees and 1,000 exhibitors at the convention. Logistics In previous years, all participants have stayed at Bally’s Hotel in order to take advantage of reasonable rental rates, its close proximity to the Convention Center, and the accessibility to public transportation. In addition to lodging, there would also be expenses associated with th travel and the convention registration of $530 per participant. December 12 is the last day to take advantage of early registration discounts. In the past, City representatives have utilized both electronic and hardcopy material as a part of one-on-one meetings with retail representatives. Action Staff would appreciate the EDA’s feedback in relation to the City attending the ICSC convention and discuss the following questions or any other questions that may be appropriate:  Do you believe there is value in having the Mayor and staff attend the ICSC convention in 2015?  What do you believe the focus should be?  Are there certain retailers you’d like us to target? Recommendations If the EDA determines that it would be beneficial for the City to participate in the 2015 ICSC convention, staff would recommend the following:  A continued focus on areas of our retail market where we are experiencing the most market leakage (an updated 2009 market study may be beneficial as a part of this)  There should be a focused approach that would look to attract a movie theater and entertainment venues.