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HomeMy WebLinkAbout2015-10-06 PACKET 04.04. To: Economic Development Authority From: Sharon Madsen, Communications Coordinator Date: September 30, 2015 Subject: 2016 Minnesota Economic Development Guide Advertisement The EDA has a portion of its budget set aside annually for marketing opportunities. One such opportunity is an advertisement in the 2016 Minnesota Economic Development Guide sponsored by Minnesota Department of Employment and Economic Development (DEED). A full-page, full-color advertisement in the Guide was purchased in July 2015 at a cost of $5,575. The cost includes an online ad as well. The final proof of both ads is attached. These are low-resolution proofs as they were sent to us via email. The print and online advertisements will be high-quality. The ad is to be placed at what is considered a “premium” location in the magazine—opposite the title page of the magazine’s “Business Climate” section. The Minnesota Department of Employment and Economic Development will use this magazine as a primary marketing tool to recruit and attract business into Minnesota. The magazine is distributed to chief executive officers, site selectors, relocation professionals, and consultants. More than 1,000 companies are targeted for direct mailing. In addition, copies are also distributed at various trade shows and conferences throughout the year by DEED and included in all responses to requests for information received by DEED. We have been told to expect publication of the magazine in October. In addition to the print publication, there is a digital/tablet magazine which allows our advertisement to be marketed through multiple media platforms. Our online display ad will be located on the Minnesota portion of the website www.businessclimate.com. The online magazine for Minnesota is not yet available, however here is a digital magazine example: http://businessclimate.com/illinois-economic-development/magazine Copies of the magazine will be distributed to EDA members when they are received. is open for business Cottage Grove When choosing to relocate or expand your business, Cottage Grove offers a beautiful landscape, a wide range of housing options, two golf courses, 33 parks, more than 45 miles of trails, more shoreline adjacent to the Mississippi River than any other city in Minnesota, and a commitment to support business and growth opportunities. Why Cottage Grove is a great choice for your business:  We are only 20 minutes from the Minneapolis-St. Paul International Airport with easy freeway access  We have rail-served sites for easy access to global markets  We have a combination of tax incentives, financing options and competitive land pricing  We save you time because all public infrastructure is already in place  We have dedicated and professional staff focused on helping you get fast-tracked developmental approval  We have more than 350,000 workers within a 25-minute commute range  We offer a beautiful environment with a large community park and trail system connections to the business park We have a site for you to succeed in the Cottage Grove Business Park For more information: 651-458-2890 jlevitt@cottage-grove.org www.cottage-grove.org/eda Online Minnesota: Thriving in the North An Official Publication of the Minnesota Department of Employment and Economic Development (DEED) When this ad is posted to the website, it will link to the 2016 Final Web Ad Proof website URL provided on the contract. If no URL is provided, it will link to a graphic of your print ad. JENNIFER LEVITT AND TO: SHARON MADSEN CITY OF COTTAGE GROVE AD: WEB MEDIUM RECTANGLE SIZE: COLOR PHOTOS AND COLOR: LOGOS, AS SUBMITTED. BLUE BACKGROUND WITH CUSTOM WHITE SWOOSHY ART TO MATCH LOGO. BLACK AND BLUE TEXT. Please see the corresponding email with this proof for your due date. Thank you. Your requested changes have been made. The publisher will not be responsible for ANY errors in ads where proofs were not returned by the client. PLEASE CHECK A BOX BELOW, SIGN THIS FORM AND FAX BACK TO US AT (615)771-7636 BY THE DUE DATE. OK AS SHOWN OK WITH CORRECTIONS You will be billed a minimum of $50 to make additional changes to this final proof. SIGNATURE By signing, the customer warrants that it is duly authorized to use any art, illustrations or other copyrighted material, trade marks, trade names, logos, photos or copy in the manner shown. 725 COOL SPRINGS BLVD., SUITE 400  FRANKLIN, TN 37067  (615) 771-0080 FAX: (615) 771-7636  ADS@JNLCOM.COM  WWW.JNLCOM.COM/ADS