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Home My WebLink About2016-04-06 PACKET 08.T. C I TY O F COTTAG E G ROV E LOGO GUIDELINES COttage cottage : JGrove J Grove f� �hej �d qrosperity Meet� � e Pride a � �here Pride and PCO�'erity Meet 2016 INTRODUCTION The City of Cottage Grove logo is a valuable organizational asset that visually reflects the corporate identity of the City. The City of Cottage Grove logo was adopted by the Cottage Grove City Council on April 18, 2012 to further brand the City and showcase City characteristics and amenities. A second logo was approved that includes imagery that conveys the important balance of residents, businesses, parks, trails and water in the City. Using the logo in a consistent and standard manner on City materials and signage allows the City to continually reinforce the brand. The logo should appear on all printed or electronic material produced by the City of Cottage Grove. These guidelines demonstrate how to correctly use the City of Cottage Grove logo. COttage cottage � � Grove J Gro�e �� her nd prosPerity Me�t� � e Pride a � �here Pride a�d PC°5'erity Meet 2 CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES WHO CAN USE THE LOGO The City of Cottage Grove logo is available for use by City employees for City department purposes. The City logo may not be distributed to external entities unless the City has an active role in an event or partnership with another organization, such as Washington County. Use of the logo by non-City of Cottage Grove entities must be approved by City Communications or the City Administrator. RULES OF LOGO USAGE The same version of the logo is used in print and electronically. . Do not use scanned or low-resolution artwork . Do not alter the logo, including changes in color, proportion or adding or deleting text . Do not use the logo as part of another logo, symbol or shape . Do not use the logo as a read-through within a phrase or sentence . There is no predetermined size for the City of Cottage Grove logo, however the City of Cottage Grove logo should always be used at an appropriate size to make sure it is legible. OFFICIAL LOGO ART The correct and approved logo art is located on the shared Photo drive that can be accessed by all City staff. Contact City Communications if you need assistance or have questions regarding the City of Cottage Grove Logo usage. Sharon Madsen 651-458-2882 smadsen@cottage-grove.org CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES 3 LOGO FILE TYPES E PS This is a vector-based image that will not lose quality if scaled larger than the size provided. This is used primarily for professional printing. JPG This is a pixel-based image that will lose quality if scaled larger than the provided size. This is used primarily for in-house printing and for viewing on screen. This is the preferred format for programs that are not design based such as Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. PNG This is similar to a .jpg for usage but has a transparent background. It can be used over colors or photographs. LOGO COLOR TYPES Spot Color Spot color printing uses pre-mixed ink colors determine by the Pantone Matching System (PMS). They accurately represent color chips provided to the print and design industry. 4 Color Process Process printing uses four inks known as CMYK—cyan, magenta, yellow and black—printed together to create a wide range of colors. RGB Format Colors are used in RGB—red, green and blue—when appearing on computer screens. 4 CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES LOGO COMPONENTS The City of Cottage Grove logo consists of three elements: • CG icon • Cottage Grove logotype, and . Where Pride and Prosperity Meet tagline Each element was created specifically for the logo and should not be recreated or re-typeset. To maintain consistency, the Cottage Grove logo should only be used from existing digital files. The logo digital files are located in the common Photo drive and available to all City staff. The curved element in the logo can be used separately as a graphic element in flyers, signs, brochures and other pieces to help tie the design piece to the City's logo and brand. Please do not use the CG icon without the Cottage Grove logotype and tagline unless expressly permitted by this guide or City Communications. ��on Cottage Logotype � Grove �,here ana PCoSPerity Mee; �Tagline Pride ��on �� Logotype �� Cottage J Grove Imagery reflecting �� her nap�oSQerity Meet* � residents, businesses, e Pride a � parks, trails and water. Tagline CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES 5 LOGO COLORS AND FONT The Cottage Grove logotype uses the font Minion Pro. The Where Pride and Prosperity Meet tagline uses the font Arial Rounded MT Bold. The City of Cottage Grove uses green (PMS 355) and blue (PMS 2935c) as the primary colors in the visual brand. Blue is used within departmental version of the logotype. Changing colors outside of these PMS colors is not permitted. Cottage Grove Blue Cottage Grove Green PMS 2935C PMS 355 CMYK Values CMYK values C = 96 C = 82 M = 72 M = 3 Y = 1 Y = 96 K = 0 K = 0 RGB Values RGB Values R = 0 R = 0 G = 91 G = 155 B = 187 B = 58 6 CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES ACCEPTABLE COLOR LOGO USE If color printing is not available, it is acceptable to print the logo in one color. Black is preferred to maintain readability. Reversing the logo to white is recommended if it will give a better contrast against a dark solid or darker photo background. Two-color: Green and Blue One-color: all Black �ottage Cottage J Grove J Grove �,h�r na PcoSperit Meet �'h�rQ Pride and QCOsperity Meet Y e Pride a � Cottage � Cottage J Gro�e � Grove �� he�e an�Psosperity Meet� � �� here and P�ospe��ty Meet* � Pride � Pride � Acceptable: Two-color on light photo Acceptable: White on solid background � �ottage � , � - J �rove . - �, co�Qerity Meet . . • - he1'e Pride ana P • . - . • Cottage � � . ; • ��— J Gro�e � ��rQ Pride and�tipSPerity Meet� �� _ - CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES 7 IMPROPER USAGE Note: only one logo is shown, but these apply to both versions. DO nOt change the colors (� ++ �r DO nOt distort or stretch ��t�` of the logo ' "�llabe the logo. Make sure it is � �rI"(�VE= � Grove always scaled proportionally. �here Pride and pt�sperity MeQt �h P�aSPerity Meet e�e Pride a�d Cottage DO nOt reverse the color �O��Q�e DO nOt change the scheme typeface of any element of J Grove J Grove the logo [Lh QtpSperit �F1eet �here pride ana PiOSPerity Meet Y ere Pride and DO nOt reposition the DO nOt add a drop shadow Cottage Cottage Grove elements of the logo r to the logo J� p�osperity Meet J V rove Nre Pride and � rp5perity P7ee# h�re Pride�ra P ='��'�,u DO nOt use the logo �� DO nOt rotate the logo without all of the necessary � �0 t�8�k 1 �' `�`� - elements � Q`QyQQ �her�pride ana�'�Osperity Meet ��J Where��ia� �" . DO nOt change the tagline I �,. �;s;��; �0 nOt place the logo on a Cottage .�-��-��::� ,�.. -:� ofthe logo F .r �� ,,��, background that is cluttered J Grove = �z z - � ;��'� �,�.�'.� ;;� or does not offer good Co is the Best City Ever ��"•-�'� ��'��i,�X � � COntYast ttage Grove . "�� ,.:..4°':'r's'.r.�.�-.:x-+��`'�� 8 CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES LOGO CLEAR SPACE To ensure the logo is clearly visible when used, it should be surrounded with sufficient clear space to maximize the recognition of the City's identity. The area directly surrounding the image and text should be clear of type, graphics and other elements. DEPARTMENT LOGOS There are times when a specific City department will need to use a logo branded for that department. Those departments and logos have been approved by City Communications. The department modifier is always below the CG icon and Cottage Grove logotype, in a specified size and position, replacing the tagline. The font used is Arial Rounded MT bold. Use only approved logo artwork for department logos. Do not attempt to recreate these logos by adding text to the City of Cottage Grove's icon and logotype nor create logos for additional City of Cottage Grove departments without express permission of City Communications. An example of the approved department logo is shown. Acceptable Not Acceptable Cottage Cottage J Grove � Gro�e �°onomic�e�e1Dpment �'h�r ndPc°Sperit Me� v t e Pride � Communications Department CITY OF COTTAGE GROVE LOGO USAGE GUIDELINES 9