HomeMy WebLinkAbout07N Strategic Plan Quarter 2 Update
City Council
Action Request Form
Meeting Date
9/7/2016
Department
Administration
Agenda Category
Consent Agenda
Title
Strategic Plan Quarter 2 Update
Staff Recommendation
Accept quarterly update on the 2016 Strategic Plan.
Budget Implication
N/A
Attachments
Strategic Plan Q2 Update Memo
Updated Implementation Schedule
Cottage
J Grove
�here Pride and Q�D�perity Meet
To: Honorable Mayor and City Council
From: Charlene R. Stevens, City Administrator
Becky Ahlvin, Management Assistant-Administration
Date: September 2, 2016
Subject: Strategic Plan Quarter 2 Update
Introduction
In January,the City Council and the City's Management Team participated in a strategic planning retreat to
define goals to guide the City of Cottage Grove for the future. Four strategic directions were identified:
Positioning for Growth, Reforming Organizational Culture, Making Cottage Grove a Recreation Destination, and
Engaging the Community and Forming the Vision. While the Strategic Plan is a two year plan, each strategic
direction has several strategies with 90 day implementation milestones. This memo and the attached
spreadsheet provides an update on the progress Cottage Grove has made to date.
Positioning for Growth
Strategy#1: Hire ED Director
• On Aug. 9,the EDA approved the BR&E program timeline.
• The BR&E agreement was signed and sent to the University of Minnesota for approval. Economic
Development staff will begin taking the online prep class for the BR&E process in September 2016.
Strategy#2: Develop Successful Business Park Plan
• Over 20 acres in the business park are graded and are going through the DEED Shovel Ready
Certification and Xcel Energy's Site Certification Program. Cottage Grove's business park will be one of
only 10-12 sites Xcel will market to large energy users.
• The EDA approved an agreement with WAG Trust, which will go before the Council in September.
• In August,the EDA and Council approved revisions to the EDA bylaws and enabling resolution in order to
comply with State Statute.
• Economic Development staff conducted an Urban Land Institute: Navigating Your Competitive Future
Workshop to gain feedback into the marketability of Cottage Grove from professionals in the private
sector. Staff will use the information to draft a comprehensive marketing plan for Cottage Grove.
• Staff continues to work with Washington County to finalize the BRT stations.
Continuing Action Steps
• Stantec will help update the Comprehensive Plan,through which the boundaries of the business park
will be reviewed.
• Staff drafted a plan for the expedited review of development project proposals which will provide a
consistent point of contact throughout the development process.
• Staff is continuing to review business subsidy policies and will bring recommendations to the EDA
September. The SAC credit policy is also being reviewed.
• Staff is reviewing City ordinances requiring Class I building materials in Industrial zoning.
Strategy#3: Space Needs Study for PW & Parks
• Public Works and Parks staff inet with the consultant, Short Elliot Hendrickson Inc. (SEH),to discuss the
overall proposal and cost. A cost estimate is expected soon.
• Public Works and Parks staff continue to evaluate equipment, storage, and staffing needs as it relates to
future growth and a full build out.
Strategy#4: Conference with Developers, Real Estate Brokers, and Land Owners
• The City received approval from the Department of Commerce for three continuing education credits for
the City's Realtor Forum, which will be held on October 6, 2016.
• Speakers for the Realtor Forum include City staff, Washington County staff, ISD#833 staff, and Mary
Bujold,the President of Maxfield Research & Consulting.
Continuing Actions Steps
• Staff is evaluating the effectiveness of continuing with a Business Appreciation Event such as a golf
tournament or River Boat Cruise.
Strategy#5: Finalize RRCC BRT Stations
• BRT Station Plans will be sent out to the RRC Technical Advisory Committee. Public comment on the
draft of the final plan will be in September.
Reforming Organizational Culture
Strategy #1: Training and Travel Committee (Tuition Reimbursement)
• The training and travel committee is in the process of being developed.
• Training dollars were increased in the proposed 2017 budget.
Strategy #2: Evaluate Benefits for 2017 Budget
• The proposed 2017 budget includes an increase in the city contribution to employees' health savings
accounts (HSA). The proposal also includes changing when the city contributions are deposited from
four times per year to two times per year so employees have more funding in their HSA earlier in the
year.
Strategy #3: Health and Wellness Committee
• The Wellness Committee submitted a budget request of$2,500 for FY2017.
• The Wellness Committee has sponsored several challenges and events including a walking challenge in
June, a park cleanup day in August, and a veggie challenge during September.
Strategy #4: Emphasize Career Path Options During Annual Reviews
• This item is complete.
Strategy #5: Compensation Plan for 2018
• The RFP has been developed and will be finalized once the preliminary levy is adopted in September.
• The Administration department included a budget add of$25,000 for the 2017 budget for the
compensation study.
Strategy #6: 2017 Budget for 3 Firefighters/Paramedics
• Public Safety staff included a budget add for 3 firefighters/paramedics in the 2017 budget to help with
the anticipated 5-10%call increase per year due to expected growth. These positions are dependent on
the final 2017 budget to be adopted in December.
Strategy #7: Employee Survey
• The summer management intern created the employee survey on Survey Monkey and then distributed
it via email and hard copy. A total of 99 employees completed the survey. The overall response and
feedback indicate that most employees agree that the City of Cottage grove is a good employer.
• Key Takeaways:
o Most employees agree that the City does a good job of attracting talent but many believe the
City does not do a good job of retaining that talent.
o The majority of employees have confidence in their department's leadership and believe their
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supervisor promotes a positive work environment.
o The majority of employees indicated that the cost to attend trainings is an obstacle.
o A majority of employees believe the City offers competitive wages for work responsibilities but
the benefit package is not competitive for work responsibilities.
• With the employee survey results,the City now has more defined direction to continue reforming
organizational culture.
Make Cottage Grove a Recreation Destination
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• No action update at this time.
• Council adopted the final business plan and authorized necessary budget adjustments in anticipation of
an October 1, 2016 launch of the new Eagles Bar and Grill.
• River Oaks scenic overlook park design
o Due to the small scope of the project, staff worked with the Parks Commission to design a
Master Plan rather than utilizing a consulting firm. Staff is also working with Friends of the
Mississippi River as a resource for a natural resources management plan.
• Boat Launch on Mississippi River
o Staff had a phone conversation with the Gibson Family about reacquiring access to the former
boat launch site. Although the owners seem open to the idea of selling,they are deferring
discussion until they meet with the City on future land development issues regarding the island.
Engaging the Community and Forming the Vision
Strategy #1: Hire Facilitator for Community Engagement
• The City Council entered into a contract with NEXT Generation Consulting at the June 1 Council meeting.
Staff is working with the consultant to plan a kick off ineeting,town halls, and focus groups.
• Applications for the community engagement steering committee are being accepted through Sept. 2
and the Council will appoint the committee members. The kick off ineeting is planned for Sept. 20 for
the committee, Council, and staff.
Strategy #2: Develop Communications Plan
• Staff is promoting the community engagement project through the City website, newsletter, social
media sites, and through press releases.
• A section specifically for community engagement is being developed on the City's website.
Strategy #3: Develop Engagement Strategies/Gather Community Input
• The city will use "One Wish" chalkboards, social media campaigns, online surveys,town halls, and focus
groups to engage with the community.
Strategy #4: Develop Community Plan
• No action update at this time.
Summary
City staff continues to utilize the four strategic directions to guide our efforts and this report is a snapshot of
progress to date. We will continue to provide quarterly updates to the Mayor and Council as well as
incorporate the initiatives into the 2017 budget process. If there are any questions, please contact the City
Administrator.
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Q1-Mar/Apr/May-June 1 Current as of 9/2/2016 Q3-Sep/Oct/Nov-Dec.7
Q2-Jun/Jul/Aug-Sept.7 Q4-Dec/Jan/Feb-March 1
Implementation Schedule 2016 2017
Lead Staff 16-Q1 16-Q2 16-Q3 16-Q4 17-Q1 17-Q2 Notes
Hire ED Director Jennifer Levitt Target Date of Completion:August 2016
Revised Position Description Completed
Solicited and Advertised Position Completed
Reviewed Applications Completed
Interviewed 4 Candidates-First Round Completed
Final Interview with Council-2
Candidates Completed
Make Job Offer and Run Background
Check Completed
Hire New ED Director Completed
02/2016
Develop Business Retention& Christine Costello Aug.2016
Expansion(BR&E)Plan In process
Develop Successful Business Park Plan Jennifer Levitt Target Date of Completion:July 2017
Review Transitional Growth Area and
determine new boundaries of the Jennifer,Burbank,McCool,Christine Review as part of Comprehensive Plan
Business Park In process
Mass site grade 60 acres for shovel In process-waiting for
Jennifer,Ryan Summer 2016 certifications from DEED and
ready pads Xcel
Prepare an agreement with WAG Trust
for the ongoing land deal(Dog Park& Jennifer,Kori July 2016
Compost Site) In process
Review EDA Bylaws and Policies-'�� May 2016:
r..��..,.�1/�nn���,..i,..�,... Christine,Kori,Robin Completed
Aug.2016
Survey surrounding communities for Apr.-May
Christine
expedition process 2016 In process
Review Business Subsidy Policy Robin May 2016 In process
Prepare a policy for SAC Credits Robin,Christine May 2016 In process
Develop a marketing strategy Christine,Sharon Completed by
October 2016
BRT Station Planning Jennifer,Burbank Summer 2016 In process
Review code related to building
materials McCool,Burbank Summer 2016 In process
Space Needs Study for PW&Parks Les Burshten Target Date of Completion:January 2017-Ongoing
BudgetforSpace NeedsStudy Les/Zac May 2016 In process-gathering
estimates
Review Equipment,Storage,and
Staffing needs at full build out Adam Aug.2016 In process
Develop a Subcommittee with Public
Works and Parks Les/Zac Oct.2016
Prepare an RFP for a Space Needs Ryan/Adam Oct.2016
Study
Page 1
Q1-Mar/Apr/May-June 1 Current as of 9/2/2016 Q3-Sep/Oct/Nov-Dec.7
Q2-Jun/Jul/Aug-Sept.7 Q4-Dec/Jan/Feb-March 1
Implementation Schedule 2016 2017
Lead Staff 16-Q1 16-Q2 16-Q3 16-Q4 17-Q1 17-Q2 Notes
Receive Proposals for a Space Needs
Stu dy Les Dec.2016
Public Services Commission Review
and Adopt Space Needs Study Les Feb.2017
Identify land for expansion Jennifer Levitt Mar.2017
Conference with Developers,Real Estate
Brokers,and Land Owners Christine Costello Target Date of Completion:January 2017
Select Topics for Real Estate Brokers Completed:
Christine
Forum May 2016
Select Speakers for Real Estate Brokers May 2016
Forum Christine Completed:
July 2016 In process
Conduct a Real Estate Brokers Forum Christine Oct.6,2016
Developer Forum/Event(River Aug./Sept. In process-evaluating event
Christine
Boat/Golf/Other) 2016 effectiveness
Landowners Forum
Jennifer,McCool,Burbank Oct.2016
(Education/Outreach)
Finalize RRCC BRT Stations Jennifer Levitt Target Date of Completion:July 2017
Gateway North/Jamaica Business In process-Washington
Feedback-Surve Apri12016 Count atherin feedback
Y Y6 6
Host Business Park Meeting to Gain May 2016:
Feedback Completed
April 2016
Comp Plan Steering Committee April-July 2017 In process
Chamber Lunch Event-Educate and
Gain Feedback May 2016
Red Rock Commission Final
Acceptance of Station Locations Oct.2016
- • -
Training and Travel Committee Joe Fischbach Target Date of Completion:September 2016
.:i�
Solicit Interest Joe Fischbach ��
June 2016 In process
.:i�
Begin Meeting Joe Fischbach ��
June 2016
Review and Make Recommendations A4ay-�9�g July 2016
Committee
Prepare Costsfor Budget
June 2016
Consideration Committee
Implement Changes Committee Jan.2017
Evaluate Benefits Joe Fischbach Target Date of Completion:September 2016
Review Parental Paid Leave Policy Joe Fischbach �
June 2016 In process
Review HAS Funding Levels and When Joe Fischbach Completed: Proposal prepared for budget
May 2016 process
Make Changes if feasible Joe,Charlene Sept.2016
Implement Changes Joe,Charlene Jan.2017
Health and Wellness Committee Joe Fischbach/Becky Ahlvin Target Date of Completion:January 2017-Ongoing
Page 2
Q1-Mar/Apr/May-June 1 Current as of 9/2/2016 Q3-Sep/Oct/Nov-Dec.7
Q2-Jun/Jul/Aug-Sept.7 Q4-Dec/Jan/Feb-March 1
Implementation Schedule 2016 2017
Lead Staff 16-Q1 16-Q2 16-Q3 16-Q4 17-Q1 17-Q2 Notes
First Meeting of Committee Completed
Feb.2016
Set Goals and Objectives of Wellness Completed
Wellness Committee Feb.2016
Committee April 2016
Set Priorities for 2016 Wellness Committee Feb.2016 Completed
April 2016
Feb.2016:
Future Meeting Dates/Frequency Wellness Committee Completed
March 2016
Budget-Calendar of Events Wellness Committee Completed
June 2016
Evaluate Effectiveness of Program by
Determined Benchmarks �Nellness Committee Annually
Emphasize Career Path Options Joe Fischbach/Department Heads Target Date of Completion:January 2017-Ongoing
Update Performance Appraisal Forms
to Include Training Goals/Plans and
Completed
Mid-Year Check-In April 2016
Supervisor Training on Use of Forms Completed
July 2016
Deploy Updated Assessments Nov.2016
Compensation Plan for 2018 Joe Fischbach Target Date of Completion:End of 2017
Develop RFP Joe,Becky ""�-�,.,�;-��'^'� Summer 2016 Completed
Jul 2016 Because the Compensation
Send Out RFPs Joe,Becky ^�"''��^"� Sept.2016 Study will not begin until Jan.
2017,these actions have
Review RFPs Joe,Becky AAay-�83b Oct.-Nov.2016 been changed to reflect the
updated timeline.
Award Contract Joe,Becky Nov.-Dec.2016
Develop Budget for 2017 Joe,Becky Completed '"�
June 2016
Budget Approval-Start/End Joe,Becky Jan.2017
2017 Budget for 3 Chief Redenius/Director Woolery Target Date of Completion:November 2016
Fi refighters/Pa ra med ics
May 2016:
Plan and Articulate Staffing Rationale Completed
June 2016
Submit Budget Request Documents Completed
June 2016
Council Workshops(Budget) July-Aug.
2016 In process
Final Adoption of Budget Dec.2016
Employee Survey Joe Fischbach Target Date of Completion:January 2017
Prepare survey John Completed:Summer 2016
Send out Survey John Completed:Summer 2016
Collect Results John Completed:Summer 2016 n,.,�en�c
Use Results to Recommend Chan es Jan.2017
Page 3
Q1-Mar/Apr/May-June 1 Current as of 9/2/2016 Q3-Sep/Oct/Nov-Dec.7
Q2-Jun/Jul/Aug-Sept.7 Q4-Dec/Jan/Feb-March 1
Implementation Schedule 2016 2017
Lead Staff 16-Q1 16-Q2 16-Q3 16-Q4 17-Q1 17-Q2 Notes
Park Improvement Plan Zac Dockter Target Date of Completion:November 2016
SWC Athletic Facility Needs Study Completed
Adopted by Council 02/2016
Develop Budget Implications Completed:
March 2016
Align Expectations with ISD 833 April 2016 In process
May 2016:
Amend CIP Completed
March 2016
Implement Project According to CIP Ongoing 2017
River Oaks Task Force
River Oaks Business Plan (Councilmember Dennis and Mayor Target Date of Completion:Summer 2016
Bailey)
Council Adopt Business Plan for River Completed
Oaks 02/2016
Assessment of River Oaks Completed:Summer 2016
River Oaks Active Management
Partnership Ongoing
Staff Realignment March 2016 In process
Add Service Options Summer 2016 In process
Create Marketing Strategy River Oaks Task Force,Sharon Summer 2016 In process
Create Mississippi River Access Zac Dockter Target Date of Completion:October 2016
River Oaks Scenic Overlook Park Design
u�.,,i�..,J�,.�..,,n,.��,...,.. ��,.n�T,.l,t,., i��..,.�en�c Keeping design in house
Solicit Community Input Zac,Designer,Parks Commission, qug.2016
Engineer
Design Master Plan Draft Zac,Designer Aug.2016 In process
Draft Review Commission,Council Sept.2016
Finalize Master Plan and Budget Commission,Council Oct.2016
Add to CIP Zac Dockter
Incorporate with Pavement
Management Plan Zac Dockter
Boat Launch on Mississippi River
Contact Mississippi River Boat Launch April 2016
Leaser and DNR about Reopening Zac Dockter
Access Follow Up Summer 2016
Contract Negotiations Zac,Charlene,Attorney � On hold,pending follow up
conversation
Sign Contract Zac,Charlene,Attorney '�"�'�' On hold,pending follow up
conversation
Page 4
Q1-Mar/Apr/May-June 1 Current as of 9/2/2016 Q3-Sep/Oct/Nov-Dec.7
Q2-Jun/Jul/Aug-Sept.7 Q4-Dec/Jan/Feb-March 1
Implementation Schedule 2016 2017
Lead Staff 16-Q1 16-Q2 16-Q3 16-Q4 17-Q1 17-Q2 Notes
Hire Facilitator for Community gecky Ahlvin Target Date of Completion: '��^^�e^'�Sept.2016
Engagement
Draft RFP Completed
02/2016
Issue RFP Completed
03/2016
Proposals Due Completed
April 4,2016
Possible Oral Interviews Completed
April 2016
��
Contract Award Completed
June 1,2016
Community Visioning Process Begins Sept.2016
Develop Communications Plan Sharon Madsen Target Date of Completion:September 2016
Identify key stakeholders March 2016 In process
Identify potential questions; March/April 2016 In process
Answer why and develop key
April 2016
messages In process
Promote Engagement Strategies June 2016 In process
Implement Changes Jan.2017
Promote results from Community
Engagement Ongoing
Develop Engagement Strategies/Gather gecky Ahlvin Target Date of Completion:December 2016
Community Input
Appoint Steering Committee Sept.2016 In process-receiving
applications
"One Wish"Chalkboards throughout f�Aaq�-i�
community � Sept.-Oct.2016
Social media campaigns Sept.-Dec.2016
Oct.-Dec.
Online Surveys 2016
Town Hall#1 Oct.2016
Town Hall#2 Dec.2016
Oct.-Dec.
FocusGroups 2016
Gather Community Input Sept.-Dec.2016
Develop Community Plan Sharon Madsen Target Date of Completion:May-June 2017
Based on results from community
TBD
input
Implement Changes TBD
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