HomeMy WebLinkAbout4.3 Facade Improvement Program Addition Memo
TO: Economic Development Authority
FROM: Christine Costello, Economic Development Director
DATE: April 8, 2021
RE: Façade Improvement Program Addition
Introduction
A façade improvement program is a popular mechanism to incentivize improvements to the
exterior of commercial buildings. The purpose of the façade improvement program is to strengthen
the vitality of the community by improving the overall appearance of the City of Cottage Grove
commercial districts.
Background
Program Background
In 2019, the City of Cottage Grove approved a façade improvement program; the program is a
grant-based program that offers a 50% match in financial assistance to commercial property
and/or business owners. The financial assistance is meant to help beautify buildings, increase
consumer awareness of businesses, and sustain a healthy commercial building stock in Cottage
Grove by keeping them in code compliance.
As part of the program, criteria was established that an applicant must meet in order to apply for
the program. The criteria is used to determine the grant awardee(s). The criteria includes:
Location within the City of Cottage Grove (based on priority map).
Ability to encourage improvements to surrounding businesses.
Ability to improve the appearance and attractiveness of an area.
Consistent with Cottage Grove Comprehensive Plan.
Compliance with City Codes.
Priority may be given to local businesses over national/regional tenants.
Building owners who have not previously been awarded a grant will be considered before
those who have already received grant funding.
As referenced in the criteria, a business must be located in the City of Cottage Grove. Priority is
given to applications from areas that contain a larger concentration of commercially zoned parcels
as well as those areas in the community that have a more visible/higher traffic count. The priority
zones include:
80th Street and East Point Douglas Road (Zone 1),
Jamaica Avenue and East Point Douglas Road (Zone 1),
th
Southwest Corner of 70 Street (Zone 2) and,
West Point Douglas Road (Zone 2).
Economic Development Authority
Façade Improvement Program Addition
April 8, 2021
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Priority Zone Map
Program Funding
The façade improvement program allows the EDA to award grants for 50% of the costs of
improvements. In 2019, the maximum grant amount was $5,000, but the program allowed the
EDA to award larger grant amounts based on the scope of the property and/or business owner’s
project and funding availability. Based on the applications received in 2019, it was determined
that the City would be better served if the program was marketed to projects larger in scope and
created a greater impact in the community. In 2020, the funding was changed to reflect projects
of larger scope, and applicants could submit for projects up to a maximum of $25,000.
In 2020, residents and businesses were impacted by the COVID-19 pandemic. The economic
impact during this time for the business community has been difficult. The City of Cottage Grove
wanted to continue to show support for the business community, so the EDA was approved
additional funding for the façade improvement program ($50,000) from the EDA Trust to
demonstrate the commitment to Cottage Grove business community. In total the façade
improvement program budget is $75,000, which allows the EDA to award up to three (3) $25,000
grants to businesses. The EDA has awarded larger grant amounts ($25,000) to applicants who
have made larger improvements to their buildings. The grant awardees include:
Oasis Chiropractic Building – 7470 East Point Douglas Road
Culvers of Cottage Grove – 7998 Hardwood Avenue
Jamaica Plaza Building – 8475 East Point Douglas Road
Shoppes at Gateway North – 7750 Harkness Avenue South
Economic Development Authority
Façade Improvement Program Addition
April 8, 2021
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Discussion
Suggested Program Addition
The façade improvement program has been in place for two years and it is important to review
program criteria and incentives for potential improvements. There has not been any feedback
from the business community that the program criteria has been difficult to meet or concerns
from previous grant awardees.
The proposed program addition is to add a design assistance incentive. Design assistance is
intended to assist property and/or business owners in considering appropriate scale and scope
of a desired revitalization project for the exterior of their building. The design professional would
be able to assist the property and/or business owner in creative design options as well as
provide assistance for alternative building materials and techniques to apply to an existing
building. For example, an architect may be able to assist an owner on what kind of building
material(s) could be applied to glass block, to update the aesthetics of a building.
The proposed design assistance incentive would have a maximum amount for design
assistance. For example, the City of Rochester allows for an additional $2,000 for design
assistance that does not require a match from the property and/or business owner. The design
assistance would be paid directly to the licensed design professional/architect and would not
require matching funds from the grant recipient. The agreement which the grant recipient signs
as part of being awarded grant funds would include language that the licensed design
professionals design must be incorporated into the facade improvements in order to receive any
funds for design assistance.
In discussions with a Twin Cities area architect regarding design assistance as a program
incentive they felt the overall time a licensed design professional and/or architect would provide
a business who used the design assistance incentive would be approximately 18 hours. Billing for
design assistance would cost anywhere from $80 to $125 per hour, and a maximum amount of
$2,000 for design assistance would be adequate for design services. The design assistance
would provide a property and/or business owner the following services with a licensed design
professional:
Initial Design Consultation – 1 hour
2-3 Conceptual Design options – 8 hours
Review meeting – 1 hour
1 refined option – 8 hours
Total: 18 hours
A property and/or business owner would be able to use their own licensed design professional for
the design assistance. EDA staff will work on putting together a list of licensed design
professionals that may be useful for a local property and/or business owner that may not have a
relationship with a licensed design professional. Currently two design firms are open to being
listed as providing design assistance. EDA staff will continue to develop a list which currently
includes:
Economic Development Authority
Façade Improvement Program Addition
April 8, 2021
Page 4 of 4
Collage Architects - http://collagearchitects.com/
(design only firm)
AMCON - https://www.amconconstruction.com/
(design + build firm)
Therefore, a property and/or business owner could apply for a grant of up to $25,000 for façade
improvements and in addition they could apply for $2,000 for design assistance, which would not
require a matching fund. Funds to pay for the design assistance incentive would come from the
EDA Trust ($6,000 total). An applicant could receive an award of $27,000 for their project.
2021 Proposed Façade Improvement Program
The program will follow the same guidelines as the previous year’s program with addition of the
proposed design assistance incentive. Marketing materials would be updated to reflect the
proposed change and then program materials will be mailed to businesses within the priority
areas. The proposed schedule for the 2021 Façade Improvement Program is as follows:
April 13, 2021 - Program change to add Design Assistance incentive
May – June 2021 - Program is marketed to area commercial businesses and property
owners
July 1, 2021 - Program applications due
July 13, 2021 - Applications are brought before the City of Cottage Grove Economic
Development Authority for review and approval of a project award
Recommendation
Consideration of an addition to the Cottage Grove Façade Improvement Program, to include a
design assistance incentive with a maximum of $2,000, and no matching fund requirement.
Attachments
Priority Map
Grant Applications to Date
Application Overview to Date
Total Total
Project Eligible Grants
Business/Building Address Cost Cost Awarded Project Description
2019
Oasis Chiropractic 7424 East Point Douglas Rd. $66,458 $66,458 $25,000 New soffit, stone masonry, metal accents, signs and lighting
Jamaica Square 8475 East Point Douglas Rd. $49,259 $49,259 - Repainting building, new awnings, installing new lights
Orthodontics by
Zirbel 7729 79th Street S. $17,799 $9,300 Repainting/staining of building and new landscaping
Allina 8611 West Point Douglas $30,702 $10,388 Refinish Main Canopy and Landscaping
Manufacturing
Solutions of MN 7130 East Point Douglas Rd. $10,150 $10,150 Sign
Hillside
Professional
Building 7501 80th Street S. $10,185 $10,185 Refinishing Stucco Exterior
2020
Exterior painting of the building, new gooseneck lights, new
main entrance door, new exterior signage, awning
Culvers 7998 Hardwood Avenue $86,392 $25,000 $24,999 replacement, and patio umbrella replacement
Painting of the building in two color tones, new awnings,
Jamaica Square 8475 East Point Douglas Rd. $63,670 $25,000 $24,999 new building lighting, and a new monument sign
New canvas canopy covers, painting existing chain canopy’s,
replacing all tower-top and wall covering sheet metal with
modern black sheet metal, replacing all exterior light
Shoppes at 7750 Harkness Avenue fixtures, and repairing and painting existing tenant upper
Gateway North South $55,000 $25,000 $25,000 EFIS storefronts eggshell and black
Hillside
Professional
th
Building 7501 80 Street South $10,815 $5,093 Refinishing Stucco Exterior