HomeMy WebLinkAbout5.1b City of Cottage Grove 2022 UpdatePresentation for
Website Launched Mid Dec 2020
•Social campaign ($600/mo) began April 1st
and ran through Oct 31st
Ad targeting
Geographic:45 mile radius excluding Cottage Grove
Behavioral targeting included: Outdoor interests, family
related activities, restaurants & dining, wedding planning,
biking, and others.
April 1st campaign with
Explore MN ad dollars drove
signups to email list for
staycaytion giveaway
•Additional social campaign ($692/mo) began
June 1st and is currently delivering
•Display campaign replaced the original social
campaign in November.
•During the month of September, we ran a bike park ad that performed exceptionally well
•During the month of October, we ran a bike park video that performed exceptionally well
•Also during October, we ran a split Halloween campaign that performed exceptionally well
Ad Summary
Ad impressions for 2021:1,404,806
Ad Engagements: 42,819
Website traffic directly as a result of the advertising was
at 12,702 visits out of 16,300 total visits.
Thank You For Your Time!
-Team Sievers