HomeMy WebLinkAbout5.2a Visitors Guide Memo
TO: Board of Directors, Cottage Grove Convention and Visitors Bureau
FROM: Julie Prior-Miller, Marketing and Communications Specialist
DATE: January 14, 2022
RE: Visitors Guide
Background
Since the inception of the Cottage Grove Convention and Visitors Bureau (CVB), there has been
a plan to design and produce a visitors guide for distribution to promote the City of Cottage Grove
as a tourist destination. Through various stages of progression such as brainstorming, design and
proofing the visitors guide is ready for review and feedback from the Board of Directors.
Discussion
Visitors guide final DRAFT
The DRAFT of the 2022 visitors guide is ready for review! Please note, our design agency is in
the process of finalizing the design of the ads and they will be placed in the guide before going to
print. Currently, there is space marked off for their placement. A few other final touches and last
edits/corrections will take place, these will only be minor adjustments.
Ad sales
11 advertisers wished to place ads in the 2022 CVB visitors guide. This equates to $6,035 in
revenue received from ad placement. Ads are placed throughout the guide and account for 6.125
pages of the guide.
Marketing Proposal
Siever’s Creative will present on their ideas of how to spend the Explore Minnesota Grant dollars
we received and have allocated to them for marketing the visitors guide.
Recommendation
Review the 2022 Visitor Guide and provide feedback.
Attachments:
a. Visitors guide DRAFT
b. Siever’s Creative Tourism guide marketing proposal