HomeMy WebLinkAbout5.2c Tourism Guide Marketing ProposalTourism Guide Marketing
Proposal
Cottage Grove Tourism Bureau
Steve Norquist | steve@sieverscreative.com
December 2021
T o u r i s m G u i d e M a r k e t i n g P r o p o s a l
Cottage Grove Tourism Bureau | December 2021 Confidential & Proprietary 2
T o u r i s m G u i d e M a r k e t i n g P r o p o s a l
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T o u r i s m G u i d e M a r k e t i n g P r o p o s a l
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T o u r i s m G u i d e M a r k e t i n g P r o p o s a l
Overview
With our highly targeted advertising
solutions, we help you reach your best
audience for your business goals.
GEOGRAPHIC MAKEUP
Population:3,471,901
Avg. Home Value:$238,741
Avg. Income:$96,046
Median Age:39
Location: 1 | Geofence Locations: 0
BUDGET 1
TERM 5 MONTHS
$6,000
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PRODUCTS
Display SEM
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Display
Reach your target audience on all devices: mobile,
desktop, and tablet. We leverage hundreds of data
points to determine where to place your ad.
TOP INTERESTS
ARTS & ENTERTAINMENT FOOD & DRINK
INTERNET & TELECOM LOCAL MEDIA
PEOPLE & SOCIETY SHOPPING
SPORTS TRAVEL
TRAVEL GUIDES & TRAVELOGUES WEATHER
WEBSITE SNAPSHOT
smartertravel.com budgettravel.com
orbitz.com travelandleisure.com
hotels.com vegas.com
travel-agents.regionaldirectory.us sandiego.eater.com
journeyranger.com expedia.com
priceline.com kayak.com
travelawaits.com worldation.com
fandango.com usatoday.com
cosmopolitan.com rollingstone.com
thoughtcatalog.com usnews.com
cnn.com esquire.com
huffingtonpost.com vanityfair.com
target.com overstock.com
walmart.com cafepress.com
sears.com kohls.com
coupons.com staples.com
bornrich.com luxuo.com
12tomatoes.com wholesomeyum.com
dinnerthendessert.com bhg.com
marthastewart.com allrecipes.com
foodnetwork.com merakilane.com
bleacherreport.com nba.com
ncaa.com espn.go.com
hoopshype.com blacksportsonline.com
1550wcly.com vuhoops.com
kpopmap.com nextshark.com
kprofiles.com gizmodo.com
geek.com us.yahoo.com
wired.com cnet.com
pcworld.com techcrunch.com
weather.com accuweather.com
weatherbug.com
Tourism Guide Marketing Proposal
Reach & Frequency
TARGET AUDIENCE
Gender: All
Family: All
Education: All
Income: 50k+
Age: 18+
POPULATION
Target: 1,755,233
Total: 3,471,901
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50.6%
10.5%
Reach
BUDGET 11.1x
Frequency
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Search Engine Marketing
Nearly 90 percent of consumers use search engines to make
their purchase decisions. Search Engine Marketing enables you
to get your message in front of prospects actively looking for the
products / services you offer.
Budget 1
6%
Opportunity
460 - 560
Clicks/Mo*
Sample
Keywords
vacation packages booking hotel family fun
cheap vacations cheap vacation packages fun things to do with family
booking hotel reservation holiday package deals travel packages
cheap vacations for two cheap weekend getaway packages package deals
things to do with family travel deals discount on hotel booking
room booking cheap trips best hotel booking
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T o u r i s m G u i d e M a r k e t i n g P r o p o s a l
Zip Codes
54001 54002 54003 54005 54007 54009 54010 54011 54013 54014
54015 54016 54017 54020 54021 54022 54023 54024 54025 54026
54027 54028 54082 54721 54723 54725 54734 54737 54740 54749
54750 54751 54759 54761 54767 54769 55001 55003 55005 55009
55011 55012 55013 55014 55018 55019 55020 55021 55024 55025
55026 55027 55031 55033 55038 55040 55041 55042 55043 55044
55045 55046 55047 55049 55052 55053 55054 55055 55056 55057
55065 55066 55068 55070 55071 55073 55074 55075 55076 55077
55079 55082 55084 55085 55088 55089 55090 55092 55101 55102
55103 55104 55105 55106 55107 55108 55109 55110 55111 55112
55113 55114 55115 55116 55117 55118 55119 55120 55121 55122
55123 55124 55125 55126 55127 55128 55129 55130 55150 55155
55301 55303 55304 55305 55306 55311 55313 55315 55316 55317
55318 55322 55327 55328 55330 55331 55337 55340 55341 55343
55344 55345 55346 55347 55352 55356 55357 55359 55360 55364
55368 55369 55372 55373 55374 55375 55376 55378 55379 55384
55386 55387 55388 55391 55397 55401 55402 55403 55404 55405
55406 55407 55408 55409 55410 55411 55412 55413 55414 55415
55416 55417 55418 55419 55420 55421 55422 55423 55424 55425
55426 55427 55428 55429 55430 55431 55432 55433 55434 55435
55436 55437 55438 55439 55441 55442 55443 55444 55445 55446
55447 55448 55449 55450 55454 55455 55946 55956 55963 55983
55985 55991 55992 56011 56052 56057 56069 56071
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Tourism Guide Marketing Proposal
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Budget 1
TERM: 5 MONTHS
Display + Keyword Targeting 60,000 Impressions/Month $600/Month
SEM (admin cost: 30% of budget)460 - 560 Clicks/Month $600/Month
Recurring Total $1,200/Month
Grand Total $6,000
Sievers Creative Signature Date Advertiser Signature Date
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