HomeMy WebLinkAbout5.1b Strawberry Fest 2022_How CVB SupportedHow the CVB supported Strawberry Fest 2022
• Strawberry Fest online marketing campaign - $692
o See graph at the end of this report for breakdown of analytics
• Ad in Minnesota Monthly - $500
• Sponsorship of Medallion Hunt - $300
o Staff time scouting location, writing clues, posting clues
• Discover Cottage Grove attended Saints game to attract people to come to Cottage Grove,
promoting the Strawberry Fest - $900
o Let the ambassadors sell buttons without contributing to dollars towards tent space
• Listings on Discover Cottage Grove website calendar of events
• Postings on Discover Cottage Grove social media
• Highlighted in Discover Cottage Grove monthly email blast
o 41% open rate
• Sent Strawberry Fest only email blast week of Strawberry Fest through Discover Cottage Grove
contacts
o 28% open rate
• Listing on Explore MN
o Listing was picked up and sent out in Explore MN’s email blast 6/15
o Listing received over 6,700 page views
• Listed Strawberry Fest in Cottage Grove Reports
o Goes out to 14,000 households
• Listed Strawberry Fest on the City of Cottage Grove homepage of the website and on city social
media accounts.
• Invited Strawberry Fest ambassadors to Skoolie event to promote event and button sales
• Two-page spread highlighting Strawberry Fest in Visitors Guide
o Over 5,000 guides printed and distributed throughout Minnesota
o Over 63,000 impressions on online version of visitors guide
o Average read time of Strawberry Fest two-page spread is 1 minute 34 seconds
• Distributed Strawberry Fest Brochures
o One Family Sports Fest
o Saints Game
o Placed brochure in mailings that requested the visitors guide
o Put in brochure rack at Ice Arena
o Directed media inquiries to proper subject matter experts and helped provide
information to the Cottage Grove Journal
• Took photos and videos all weekend to highlight events as they were happening in real time on
social media and for future promotional use.
• Marketing and Communications Specialist Julie Prior-Miller served on the committee.
o Attended committee meetings
o Created marketing collateral
o Recruited, scheduled and organized volunteers for 3 days of work at Strawberry Fest
33 people total
111 volunteer hours total